ADOBE MARKETING CLOUD EXPERIENCE
Tech Marketer is expert in integrating Adobe Campaign into your tech stack.
Whether it is within the Adobe Marketing Cloud or another best-in-class platform.
WHAT DOES TECH MARKETER DO?
From helping you select the correct marketing-technology platform, assisting with requirements definition, through developing your implementation roadmap.
We work with you to select the right product and/or integration partner so you know you are on the right track.
We help assess your readiness to embark on your Adobe Campaign implementation. You can rest assured with a full status report and action plan focused on improvement opportunities.
STRATEGIC PLANNING SUPPORT
We ensure your road map and implementation plan eliminates surprises and enables you to deliver on-time and on-budget.
We work to document your known-knowns and prompt you in areas you may not have considered to ensure a solid foundation for your implementation.
We make sure your platform design not only meets your requirements, but will also allow you to maximize the capabilities offered within Adobe Campaign.
While developing your detailed project scope and plan, take advantage of our solution-and-project-management expertise so you know what your project will look like well before you start.
Supporting your implementation through technical-component build, assisting with business-transformation activities, and managing campaign migration to Adobe Campaign.
With our considerable campaign-build knowledge, we convert your requirements into robust, maintainable, and documented campaigns.
We have considerable expertise in many aspects of Adobe Campaign development and configuration including:
- Technical workflows
- Schema and forms
- Web applications
We make sure that your campaign-development and management teams get the handover you are counting on whether it is via classroom or on-demand (or a mix).
Transitions can be tough. We have been down this road before and we can help you anticipate what is coming. Our business-transformation services include future-state role definition, business-process modelling, and managing user acceptance testing.
We help prevent downtime and deliverability issues by guiding or taking responsibility for the final campaign migration from your old platform to Adobe Campaign.
We minimize surprises by providing:
- Technical-code reviews and environment management.
- Production-readiness reviews to confirm that both application and business are ready to go live.
Keeping the system running once live, whether through campaign builds, supporting your technical and marketing teams, and/or building Adobe Campaign platform enhancements.
You may have in-house resources to build campaigns, but have a particularly complex requirement where you need support. Or maybe you have bandwidth issues and require short-term campaign-builder coverage. We can help.
Many organizations find that they cannot justify and/or source adequate application support. We can fill technical support needs in the most cost effective way, either on-site or remote.
As you gain experience, we are there when you need additional platform-development assistance so you can maximize your marketing-technology infrastructure.
Implementations can stall or run into challenges. For example, there may be knowledge gaps requiring additional training or where work practices have not been optimized. We will help identify causes and develop a corrective-action plan to get you back on track.
Your system is running but customer response may not be what you had hoped. We help improve your inbox placement and keep your IPs healthy by getting into your customers’ inboxes.
System performance can deteriorate over time. We carry out in-depth analyses and perform remedial actions for a range of issues that may not be evident at go-live but develop over time such as slow running data integrations, poor campaign execution times, and/or unacceptable UI response.